Why use Adalyser?
- An online system for analysis, visualisation and optimisation of multi-channel campaigns.
- A single repository of data provides one true view of online and offline interaction.
- A rich library of attribution models including complex multi-channel models incorporating dynamic baselines.
- Generate and share reports at campaign, client or account level.
Which channels generate the best conversion rates?
Should I advertise in colour or black and white?
How does traditional media drive web traffic?
Coordinate SMS advertising with TV and print campaigns.
How effective is your current advertising campaign?
- Adalyser attribution models calculate and apply baselines to accurately measure what new advertising spend generates.
- Multiple regression analysis quantifies the effect of offline campaigns on online traffic.
- Flexible hierarchical reporting provides top line and detailed conclusions in a single report.
- Baseline analysis calculates the uplift obtained from new advertising spend.
- Multiple web buy models are supported allowing Adalyser to accurately calculate your total web spend.