TV

Which channels generate the best conversion rates?

Online

How does offline media drive online traffic?

SMS

Coordinate SMS with TV and print activity.

How does offline media drive online traffic?

  • Attribution models automatically identify and isolate baseline web traffic providing accurate uplift metrics.
  • Response curve models sourced from 1000's of campaigns across 3 continents model offline to online behaviour.
  • Multiple regression quantifies the effect of offline spend on online traffic producing predictive models.