Why use Adalyser?
- An online system for analysis, visualisation and optimisation of multi-channel campaigns.
- A single repository of data provides one true view of online and offline interaction.
- A rich library of attribution models including complex multi-channel models incorporating dynamic baselines.
- Generate and share reports at campaign, client or account level.
TV
Which channels generate the best conversion rates?
Should I advertise in colour or black and white?
Web
How does traditional media drive web traffic?
SMS
Coordinate SMS advertising with TV and print campaigns.
How effective is your current advertising campaign?
- Adalyser attribution models calculate and apply baselines to accurately measure what new advertising spend generates.
- Multiple regression analysis quantifies the effect of offline campaigns on online traffic.
- Flexible hierarchical reporting provides top line and detailed conclusions in a single report.
- Baseline analysis calculates the uplift obtained from new advertising spend.
- Multiple web buy models are supported allowing Adalyser to accurately calculate your total web spend.
