The effects of COVID-19 on TV advertisers - Apr 2020

There was a 39.5% year-on-year decrease in brands avertising on TV during April 2020.

The data shows the steady increase in advertisers as we approached October 2019. Since lockdown, brands advertising on TV have shown promise and have risen quickly, but will the curve continue to increase as we approach the final quarter of 2020?

infographic analysing the impact of coronavirus on tv advertising in april 2020