The effects of COVID-19 on TV advertisers - Dec 2020

As the unprecedented year came to an end, we’ve reviewed the effect of the virus on TV advertisers during the final month of 2020. The festive season is a crucial time for businesses in many sectors, so with the added complications of COVID-19, last year was more important than ever. Whilst people spent more time at home than ever last December, advertisers had to pull out all the stops to ensure they could stand out from the crowd. With many brands having to make cuts to their advertising spend, how did the number of advertisers compare with the previous year?