The effects of COVID-19 on TV advertisers - Feb 2021

As the government roadmap is announced, the UK prepares for it’s long-awaited freedom from the Coronavirus. However, there is still a long way to go until things are back to ‘normal’. Will the slow reopening of the UK boost the TV advertising industry?

Brands advertising on TV were down 18% in February 2021 when compared with February 2020. This was the second monthly decline in advertisers since April 2020.