Expanding into the Middle East

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Partnering with Adalyser, the Choueiri Group launched Brand4mance in the Middle East and North Africa.

Brand4mance is the MENA region’s first TV attribution performance product. By combining the knowledge and experience of Adalyser and the Choueiri Group, advertisers can better understand how TV drives online performance.

Helping TV speak the digital language.

Brand4mance can help TV speak the digital language by identifying the most effective channels, programmes, day parts and creatives. This has evolved the power of TV by enabling advertisers to generate quality leads, create higher purchase intent, bring in new users, increase active search, drive performance and aid in-brand health.

This product can effectively measure baseline site visits (second-by-second) and track spikes in site visits when TV advertisements air. This will determine how much of these positive contributions can be credited to TV advertising.

The largest consumer reach in MENA.

Brought to market by the Choueiri Group partnering with Adalyser technology, Brand4mance customers can now benefit from an integrated holistic solution with the Middle East’s leading media representation brand.

Adalyser is the leading TV analytics software available on the market. Our secure, web-based platform measures and visualises the effectiveness of TV. It gives brands access to the facts and figures they need to manage their media in the most effective way, ensuring they are able to optimise spend and maximise impact.

The Choueiri Group is a family owned business that has developed an architecture that successfully converts innovation to economic value. The Choueiri Group helps brands stay up to date with the latest in media and communication by providing advertisers and consumers with unmatched media options. The dynamic company operates in 10 markets covering the MENA region, Europe and Japan, and has over 40 years of experience within the information technology and communication industries.