The inside track on food delivery services and their TV advertising

Food delivery services burst onto the scene with a Silicon Valley swagger that was fuelled by venture capital investment. Since their launch, competition between the main players has been fierce. With their endless options and convenience of ordering a takeaway at the touch of a button, it’s no wonder that the market continues to increase and with it, so does competition. With a 'potential' addressable market of $1tn by 2023 and a marketing strategy focused on millennials, each is vying for market dominance. Nowhere is this battle more intense than on our TV screens.

So when you want to order a takeaway, what springs to mind? A catchy theme tune or doorbell dancing? Just Eat and Deliveroo compete for 5 stars in food quality, speed and variety, but who delivers the goods when it comes to TV impacts? In our first in a series of TV infographics, we look at how two food delivery titans squared up. Just Eat v Deliveroo analyses UK TV audience delivery data during January 2020.

From the infographics, it’s evident that one of the food delivery services comes up top… Did somebody say Just Eat?

infographic analysing advertising efficiency between just eat and deliveroo