Adalyser's TV features
Before you can optimise TV effectively you need to capture the data. Digital fingerprinting enables Adalyser to capture spot information in real-time and website tracking allows us to capture your site visits and orders in real-time.
Adalyser will calculate a baseline for every individual spot and apply this before attributing responses. Adalyser provides a suite of attribution models based on market segment and data structure. This further enhances the quality and accuracy of attribution.
To accurately determine what TV generates our industry leading baseline methodologies constantly scan both schedule and response data to identify underlying trends and historical moving averages. This ensures our models don't unfairly attribute organic or underlying traffic to TV.
Adalyser provides comprehensive hierarchical and matrix analysis tools along with user defined charting tool and user defined real-time dashboards that can be shared between users or partner organisation. Adalyser allows you to cut through your data in real-time identifying under and over performing investments.
Getting started with Adalyser couldn't be easier. Adalyser is accessed using your web browser and updated centrally, so there's no need for any software installation. A secure log-in and your business can benefit from using Adalyser immediately.
- Easy to use
- Cross media
- Optimise send
- Data handling
- Track performance
- Planning insight
Arrange a free demonstration and see what Adalyser can do for you.
Call +44 (0) 333 666 7366
Top global media agencies
Adalyser is used by 10 of the top 13 media network brands.